Project Overview
I had the opportunity to create a website celebrating the Iowa State Foundation's successful Forever True For ISU Campaign, surpassing its $1.5 billion fundraising goal. The website shares inspiring stories of those impacted by the campaign. Leading the project, I designed an engaging platform with compelling narratives and user-friendly navigation, showcasing philanthropy's profound influence on education and the community. Working on this historic effort was an honor, and the website stands as a testament to the generosity and dedication of the Iowa State University community.
Creative ApproachEmploying a strategic approach, I emphasized both fundraising statistics and compelling narratives, creating a deeply impactful and meaningful experience. This powerful blend inspires visitors to connect with the campaign's broader mission and become part of its enduring legacy.
Design Elements
Throughout the project, I maintained strict adherence to the brand guidelines set by the Iowa State University Foundation, while also developing new assets when necessary. This allowed for a cohesive design that effectively represented the identity and mission of the Forever True For ISU Campaign. By seamlessly blending existing brand elements with fresh visual innovations, the website achieved a visually captivating and engaging user experience.
Design Challenges
The primary design challenge was conveying the campaign's profound impact on beneficiaries. Balancing fundraising statistics and emotional stories required thoughtful consideration. By incorporating compelling visuals and multimedia, the website achieved a powerful and resonant presentation of the Forever True For ISU Campaign's life-changing effects.
Results
The website garnered significant acclaim both internally at the foundation and externally. In recognition of its exceptional design and impact, the website received the prestigious Circle of Excellence award in the 2022 Council for Advancement and Support of Education Awards. This recognition serves as a testament to the website's success in effectively communicating the campaign's significance and connecting with its audience. The positive feedback and award acknowledgment validate the hard work and creative approach put into the project, showcasing the website's achievement as a powerful and impactful platform for celebrating the Forever True For ISU Campaign's success.
